The new initiative, produced with design and style agency AKQA, places a spotlight on the biodiversity disaster and some of the world’s at-chance species
March 16, 2022 — Globe Wildlife Fund Canada is marking National Panda Day by asserting a assortment of customized jigsaw puzzles created to raise awareness about biodiversity decline and aid its significant conservation do the job.
The 4 puzzles, produced underneath the title Endangered Items, contain only as numerous parts as animals still left in the wild. The big panda puzzle, many thanks to thriving conservation actions taken above the past 3 decades, is the biggest a single, that contains 1,864 parts. The Sumatran tiger puzzle is 400 pieces, the pygmy a few-toed sloth is 79 items, and the Southern Resident killer whale, an icon of the Pacific coast, is the smallest featuring with just 73 parts.
These spouse and children-welcoming puzzles, made by major layout and innovation business AKQA, can also spark essential discussions throughout generations about the condition of wildlife and our earth, and offer a tangible way to grasp just how handful of of these species are left in the wild.
Much more data about the puzzles’ constrained run, and when they will be obtainable to order, can be observed at endangeredpieces.wwf.ca. All proceeds from the income will be directed towards WWF-Canada’s critical conservation perform.
Mark Charles, WWF-Canada’s vice president of marketing and advertising, explained: “We know the earth is in disaster, and the window to maintain temperature rise beneath 1.5 levels and keep away from the extinction of at-chance species is closing. But there is however time to reverse the route we are on if we act now, with the correct conservation actions in the appropriate destinations. Proceeds from Endangered Pieces will progress our ambitious programs to restore nature and safeguard wildlife. We are operating difficult to be certain that as this initiative grows, the variety of parts in each and every puzzle will mature as well.”
Ajaz Ahmed, AKQA CEO mentioned: “The devastating decline and degeneration of biodiversity is a calamity that is not heading to solve alone. We are collectively accountable for this reckless environmental disaster where by indifference is a deadly criminal offense. If people are the major induce of destruction and decline, then humanity can be the facilitators of renewal and safety. No action is far too modest, and no action is way too late. We are deeply grateful to absolutely everyone who supports WWF and the Endangered Pieces task to aid reassemble and restore the normal environment.”
WWF collaborated with main agency AKQA to make the strategy and design for the puzzle, along with Kuhl & Han on visuals and films, and Jocelin Carmes on the artwork illustrations.
For imagery and movie belongings, remember to view below: https://push.google.com/generate/folders/1Y3g4E0bBOibtCXVsS8aDXbJBLAssgenx?usp=sharing
For more data about Endangered Parts and the conservation function it supports, make sure you speak to WWF-Canada communications expert Stephanie Normandin: [email protected]
For much more data about the puzzle notion and design, you should get in touch with AKQA: [email protected]
WWF-Canada is fully commited to equitable and efficient conservation actions that restore mother nature, reverse wildlife decline and combat weather adjust. We attract on scientific analysis and Indigenous steerage to make certain all our endeavours connect to a solitary objective: a long term where wildlife, nature and people prosper. For much more info take a look at wwf.ca.
AKQA is a style and design and innovation company that employs 2,200 pros across 20 countries. Awarded the Cannes Lions Grand Prix for Style in 2021 and named by Gartner as a person of the world’s primary advertising agencies in 2021. Winner of Speedy Company’s Earth Shifting Tips in 2021 and identified as a Rapidly Enterprise Ideal Office for Innovators in 2020. Most lately, AKQA was awarded the Terrific Area to Work Certification.
About Kühl & Han
Kühl & Han is a Copenhagen centered image making studio. With a track record in contemporary design and cinematography, Kühl & Han intention to obtain magnificence in the day to day. Discovering mild and surfaces in new and surprising means, our studio operates at the convergence of way of life, trend, and know-how. Selected purchasers consist of Google, Nike, ASICS, Jordan, IKEA, H&M, HAY, Space10, RAINS, Norse Projects, Muuto, Reform and Arc’teryx.